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WhatsApp Business Platform pricing is based on the number of template messages successfully delivered to your customers. The cost is determined by two key factors: the recipient's country and the type of template message being sent, such as Marketing, Utility, Authentication, or Service messages.
For instance, if you send a Marketing template and a Utility template to a customer, both messages are billed separately according to Meta's pricing structure.
At Mindsmiratus Technologies, billing is divided into two clear components:
This transparent pricing model ensures that you only pay Meta for the template messages that are actually delivered, while your platform subscription covers access to WhatsApp API, chatbot automation, integrations, and other business communication tools
With this approach, businesses can easily track their messaging expenses and scale customer engagement without hidden costs.
When a customer sends a message to your business on WhatsApp, a 24-hour conversation period begins automatically. If the customer sends another message during this period, the 24-hour timer starts again from the latest message.
During this active conversation window, businesses can interact naturally with customers by sending regular text replies, answering queries, providing support, and continuing discussions without needing to initiate a new paid conversation.
This feature allows businesses to deliver fast and seamless customer support while maintaining ongoing engagement. The 24-hour conversation period is designed to create a more responsive and user-friendly communication experience for both businesses and customers.
Free-form messages are standard WhatsApp chat messages that can be sent without using pre-approved templates. These messages enable businesses to communicate with customers in a natural and conversational way.
They are commonly used for:
As long as an active 24-hour conversation window is open, businesses can send these messages without incurring template messaging charges.
This flexibility helps support teams and automated chatbots deliver faster responses, resolve customer queries efficiently, and maintain seamless communication throughout the customer journey.
Pre-approved WhatsApp messages, often referred to as templates, are used when businesses need to reach customers outside an active conversation period. These messages allow businesses to initiate communication while maintaining compliance with WhatsApp's messaging policies.
Templates are typically used for:
Before a template can be used, it must be submitted for WhatsApp approval. Once approved, businesses can send it to large audiences efficiently and reliably.
Template messages are charged based on successful delivery and are grouped into categories such as Marketing, Utility, and Authentication, each serving a different business purpose.
WhatsApp template messages are divided into different categories based on their purpose. Understanding these categories helps businesses choose the right message type and manage communication costs effectively
Marketing Messages
Marketing templates are designed to promote products, services, or special offers. Common use cases include:
Since these messages are intended for outreach and promotion, they generally have higher messaging costs.
Utility Messages
Utility templates are used to provide important updates related to a customer's activity or transaction. Examples include.
These messages enhance the customer experience by sharing timely and relevant information.
Authentication Messages
Authentication templates help verify user identity and secure account access. They are commonly used for:
These messages are specifically designed to support secure authentication and account protection processes.
